About Bannerton | Established 2010
Someone has to tell you how it will read.
Every business decision ends up being read by somebody: a customer, an investor, a member of staff, a journalist. Too often, nobody in the room is asked how it will look from the outside until it is too late to change it.
That is our job. Bannerton is an independent public relations and strategic communications consultancy, established in Ireland in 2010 and working today in Ireland and the UAE. We advise founders, chief executives and boards, and we earn their organisations editorial coverage in national, regional, trade and broadcast media.
How we think
Three things we hold to.
An honest answer, early
If a story is not a story, we say so before money is spent proving it. If the timing is wrong, or an announcement will raise a question the company cannot yet answer, we say that too. An adviser who agrees with everything is an expensive mirror.
The newsroom's view, before the newsroom has one
We read a draft the way an editor will. What is new here? Who says so? Why today? Most of what improves a story happens at that point, in private, long before a journalist sees it.
The long view
We are usually called at a particular moment: a launch, a period of growth, a change of direction, an issue. We stay for what comes after. Our longest current client relationship began in 2018, and we would sooner know a business well than win it a good week.
The founder
Judgement you can put in front of a board.
Sharon Bannerton founded the consultancy in 2010. She came to communications from business: she built and sold a technology company, and held marketing roles with Sony, Ericsson, Dell and O2. Today she works directly with founders and chief executives and, on some accounts, with their boards.
That background shapes how Bannerton works. We know what it is to run a company, and we know what a newsroom will make of one. Reputation, to us, is a commercial matter as well as a media one.
Sharon grew up around her family's car dealership, where she learned early that people buy from people they trust. The consultancy is built on the same idea.
She leads Bannerton and remains closely involved in client work, alongside experienced account managers and specialists brought in as each brief requires.
Institute of Directors Diploma in Company Direction, with Distinction (2022)
Experience
What the work has been.
Since 2010 we have worked with a technology company through a $33 million funding round, a national hospital making its case for investment, a federation whose research is reported every quarter, and an international group opening its first office in the Gulf.
Most of that work is public relations in its plainest sense: finding the story, taking it to the right journalists, and earning coverage that builds a reputation over years.
Our clients have been in healthcare and medical technology, technology, financial services, energy, construction and property, and consumer brands. Earlier work included live events and motoring, among them three years of Top Gear Live in Ireland.
National Orthopaedic Hospital Cappagh case studyEmployment and Recruitment Federation case studyHeroiks case studyAll our work
Ireland and the UAE
One consultancy, two home markets.
Ireland
Bannerton began in Ireland, and Ireland is where much of our work is done today, in national, regional, broadcast and trade media across the country.
The UAE
Our work in the UAE began with clients and projects there. In 2025 we formed Bannerton L.L.C-FZ, a company licensed in Dubai, so that clients in the Emirates could work with us directly.
Each market has its own clients and its own media, and we treat each on its own terms. Some clients need both.
Ask us what we think.
Tell us what you are planning, or what is worrying you. You will get a considered view of how it will read, and what we would do about it.
Dublin +353 1 612 1428Dubai +971 54 343 7673Info@Bannerton.com
Bannerton is the trading name of Flamingo Media Limited in Ireland and operates in the UAE as Bannerton L.L.C-FZ.