Public relations and strategic communicationsIreland and the UAE | Established 2010
Give them something to write about.
Most companies have a better story than the one they're telling. We find it, shape it and get it in front of the journalists who matter. From launches and major announcements to original research and executive commentary, we help businesses earn attention and build reputations in Ireland and the UAE.
Our clients' work has appeared in
The Irish TimesRTENewstalkVogue ArabiaArab NewsArabian Business
What we do, in two markets
What we do, and where we do it.
Media relations and PR campaigns
Launches, announcements, research and features, each built around a story an editor will want. It is the work most people mean when they say PR.
Strategic communications
What to say, to whom, and in what order, for the moments that carry weight: a funding round, a change at the top, a new market.
Reputation and thought leadership
A standing built on purpose, through bylines, commentary and a clear point of view for the company and the people who lead it.
Crisis and issues communications
Preparation before anything happens, and calm, experienced advice when it does.
Ireland
An Irish company with a Dublin office, working with national, regional, broadcast and trade media across the country.
The UAE
A licensed UAE company with a Dubai office, working with the business, lifestyle and trade media of the Emirates.
Moving between the two, or into either from abroad? A consultancy that knows both ends saves a great deal of explaining.
Why Bannerton
Be known before you walk in.
The meeting goes differently when the people across the table have already read about you. So does the pitch, the funding round and the first month in a new market. Public relations cannot close the deal for you. It can make sure you are not starting from nothing.
We know what an editor will take
Journalists turn down most of what they are sent, usually with good reason. We know what makes a story for the business pages, a features desk or a morning radio programme, and we build the work around it. If what you have is not yet a story, we will say so, and help you find the one that is. Nobody honest can promise coverage. What we bring is the judgement that earns it.
Senior advice, with commercial experience behind it
Bannerton was founded in 2010 by Sharon Bannerton, who built and sold a technology company before she turned to communications. That shapes how we advise. We are as interested in what the business needs to happen as in what the media might cover, and the experienced people you meet at the start remain involved in the work.
A record in both markets
In Ireland, more than a decade of national, regional and broadcast coverage for clients in health, technology, finance and retail. In the UAE, launches and market entries carried by the titles that count there. Several clients have worked with us for many years, and companies moving between the two markets deal with one team throughout.
The evidence
Stories worth writing about.
Our clients had something to say. Our part was finding the angle, the timing and the right journalist.
Current thinking
What we have been saying.
What is happening in your business?
It is the first thing we ask, and usually where the story is. A launch on the way. An announcement to get right. A market to enter, a reputation to build, or an issue that needs careful handling. Tell us, and we will tell you how we would approach it.
Dublin +353 1 612 1428Dubai +971 54 343 7673Info@Bannerton.com